Based in late 2013, OnePlus did the not possible, coming seemingly out of nowhere to tackle among the greatest gamers in cellular. The corporate has made a reputation by embracing a fawning fan base and providing premium smartphone options at funds pricing, even because the likes of Samsung and Apple routinely crack the $1,000 barrier on their very own flagships.
OnePlus’ historical past is awash with intelligent promotions and fan service, all whereas exceeding expectations in markets just like the U.S., the place fellow Chinese language smartphone makers have run afoul of U.S. rules. The corporate’s measured method to embracing new options has gained a faithful fan base amongst Android customers.
Over the previous yr, nonetheless, the corporate has appeared to bleeding-edge expertise as a approach ahead. OnePlus was one of many first to embrace In-Show fingerprint sensors with final yr’s 6T, and has promised to be among the many first to supply 5G on its handsets later this yr.
CEO Pete Lau fashioned the corporate with fellow Oppo worker Carl Pei. The pair have turned the corporate into arguably essentially the most thrilling smartphone producer up to now decade. OnePlus has massive plans on the horizon, too, together with additional enlargement into the Indian market and the arrival of its first TV set within the coming yr.
At Disrupt SF (which runs October 2 to October four), Lau will focus on OnePlus’ fast accent and its plans for the longer term.
Tickets can be found right here.