Tesla is pitching prospects on a brand new rental providing for solar energy as a solution to revive the flagging fortunes of its renewable vitality enterprise.
As soon as among the many largest installers of renewables within the nation by means of SolarCity, Tesla has seen its share of the market decline considerably since its acquisition of SolarCity three years in the past. Within the second quarter Tesla deployed solely 29 megawatts of latest photo voltaic installations, whereas the primary and two suppliers of client photo voltaic, SunRun and Vivint Photo voltaic put in 103 megawatts and 56 megawatts respectively.
That’s possible one motive why Elon Musk took to Twitter early Sunday morning to pitch the brand new photo voltaic rental program.
In line with Musk, the brand new program is “like having a cash printer in your roof” for potential prospects who reside in states with excessive vitality prices. “Nonetheless higher to purchase,” Musk exhorted, “however the rental possibility makes the economics apparent.”
In contrast to SunRun and Vivint, which each used partnerships with homebuilders and retailers like Residence Depot, BJ’s Wholesale, Costco and Sam’s Membership to amass prospects, Tesla ended door-to-door advertising and marketing and deserted its partnership with Residence Depot. The corporate started relying virtually completely on direct gross sales to energy its photo voltaic enterprise and eschewed the no-money-down lease mannequin, which SolarCity had used so successfully.
Beneath the brand new system, Telsa is providing prospects the choice to hire photo voltaic methods for wherever from $65 for a small set up to $195 for its largest set up. Clients solely have to pay a completely refundable $100 cost.
Tesla mentioned the contract may be canceled any time, however it might cost customers $1,500 to take away the system as soon as it has been put in.
Tesla didn’t reply to a request for remark on the time of publication.